Therapeutic Blueprint
Therapeutic Blueprint is a small business founded and developed by Hannah Dobbs and Dr Eleanor Brown, both are renowned for their research and work within the residential care sector for children and young people.
Hannah contacted me after I had been recommended to her due to my previous experience of marketing and customer engagement within the Social Care sector.
Working with Therapeutic Blueprint presented a very unique space within social media for content creation on Facebook, Instagram and LinkedIn.
It required a much more sensitive approach to content creation and targeting their ideal audience which was most predominantly successful through LinkedIn.
By engaging with other industry professionals to delve into deeper and more meaningful discussion about the unique challenges faced by residential care professionals and service users, Therapeutic Blueprint gained interest and Interaction through LinkedIn which quickly brought their services to capacity.
This allowed the team to expand it’s staffing, bringing in additional therapeutic workers and two administrators, one of whom had previous experience with Social Media content creation which meant they could bring their Social Media provision back within their team.
It was a brilliant experience working with Therapeutic Blueprint, it pushed me to develop my skills and capabilities within a deeply niche space. Stepping away from trends, and creating highly educational and insightful content that resonated within the industry with care, sensitivity and professionalism.
You can find Therapeutic Blueprint at:
Website: Therapeutic blueprint | Looked after Children | West Midlands, UK
Instagram: Instagram